Free tools · N-Gram
Search Terms N-Gram Analyzer
Paste your Google Ads search terms report. We break every query into recurring word patterns and show you which ones eat budget without converting — then hand you the negative keyword list. Nothing is uploaded; it all runs locally.
1 · Paste your search terms report
Copy straight from the Google Ads UI or a CSV export. Columns we look for: search term · clicks · cost · conversions
N-GRAM SIZE
MIN CLICKS
Why n-gram analysis matters more in 2026
With AI Max for Searchand modern broad match, Google matches your ads to a far wider set of queries than your keywords suggest. That's often good — and sometimes quietly expensive. Individual search terms rarely have enough data to judge, but the words inside themrepeat. N-gram analysis aggregates cost and conversions by recurring 1-, 2- and 3-word patterns, so "cheap", "jobs" or "how to" reveal themselves as budget drains long before any single query would.
How to use this tool
- In Google Ads, open Insights & reports → Search terms, select your date range (30–90 days), and download or copy the table.
- Paste it above — we auto-detect the columns, whether tab- or comma-separated.
- Start with 1-word n-grams and at least 5 clicks; move to 2-word for phrasing patterns.
- Tick the wasteful patterns, copy the list, and add it as phrase-match negatives — ideally to a shared negative keyword list.
FAQ
Is my account data uploaded?
No. Parsing and analysis happen entirely in your browser — the report never leaves your machine.
No. Parsing and analysis happen entirely in your browser — the report never leaves your machine.
Which columns do I need?
At minimum: search term, clicks, cost, and conversions. Extra columns are ignored. Currency symbols and thousands separators are handled.
At minimum: search term, clicks, cost, and conversions. Extra columns are ignored. Currency symbols and thousands separators are handled.
Should I negate every zero-conversion n-gram?
No — check search volume and intent first. Low-click patterns may just need more data, and some assist conversions upstream. When in doubt, that's exactly what our free audit looks at.
No — check search volume and intent first. Low-click patterns may just need more data, and some assist conversions upstream. When in doubt, that's exactly what our free audit looks at.